Helping Leaders Get Unstuck & on Purpose

Whether you’re navigating change, developing leaders, or seeking breakthrough, let’s design a growth strategy that meets your
unique goals.

Areas of Expertise

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Area Of Expertise Coaching

Coaching

Coaching with Rowland LTC offers space to pause, realign, and move forward with clarity and purpose. Through thoughtful questions, proven tools, and honest conversation, Jen empowers leaders, coaches, and entrepreneurs to lead themselves well—cultivating confidence, trust, and sustainable growth from the inside out.

This is coaching that goes deeper than performance or productivity. It’s about rising with clarity, leading from alignment, and creating a life and work you’re truly proud of.

Learn About Coaching

Area Of Expertise Consulting

Consulting

Leadership isn’t just about output—it’s about self-awareness, team dynamics, and building trust that lasts. Through our partnership, we uncover root issues, strengthen communication, and create practical systems that support growth from the inside out.

With a blend of reflection, strategy, and real tools, I help you align your people and processes so your mission doesn’t get lost in the noise.

Consult With Us

Area Of Expertise Workshops

Workshops

Each workshop combines clear strategy with meaningful conversation, drawing from Jen’s background in counseling to bring depth, emotional insight, and powerful tools that go beyond surface-level solutions. You’ll walk away with practical resources, fresh perspective, and renewed confidence to lead with purpose. Along the way, expect to have fun, build real connections, and experience the kind of growth that sticks.

See Our Workshops

Area Of Expertise Speaking

Speaking

Jen Rowland brings a clear, authentic voice to every stage. She combines real-life stories with practical insight that moves people to action. Whether speaking to leaders, teams, or entrepreneurs, her messages inspire reflection, build confidence, and spark meaningful change. With a warm, honest, and impactful style, she helps people lead with clarity, courage, and connection.

Book Jen To Speak

Equipping Leaders for the New Business Landscape

At Rowland LTC, we help leaders transform the culture around them by starting with the one thing they can truly influence: themselves. Whether you’re feeling stuck, burned out, or carrying the weight of your team alone, you don’t need more pressure—you need clarity, alignment, and a new path forward.

With over 20 years of experience in counseling, coaching, and leadership development, We bring a thoughtful mix of strategy, emotional intelligence, and soul-rooted tools to help you reset the tone, rebuild trust, and lead with purpose that multiplies. Because the culture you want starts with the leader you’re becoming.

Jen Rowland

Meet Jen Rowland, LPC, NCC, CLC, CBC

Jen Rowland brings over 20 years of experience in mental health and leadership development to the table. As a Licensed Professional Counselor, National Certified Counselor, Certified Life Coach, and Behavioral Consultant, Jen helps companies strengthen culture, increase productivity, and retain great talent by equipping leaders with the tools they need to thrive.

She’s a trusted voice among teams seeking to grow, offering guidance that helps business owners and team leaders turn challenges into opportunities — all while creating a more connected and resilient workforce.

Coming Fall 2025

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Chasing Wide Open is a powerful invitation to step beyond the safety of the familiar and into a life of bold faith, freedom, and purpose. In this deeply personal and hope-filled book, Jen Rowland shares her journey of leaving behind burnout and comfort to pursue a more expansive life—one filled with risk, resilience, and rediscovery. Whether you’re feeling stuck, restless, or simply ready for more, this book offers encouragement, hard truths, and practical wisdom to help you break free from small living and chase down the wide-open life you were made for.

Chasing Book Home

What Clients Are Saying

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I wanted to take a moment to express how much I appreciated your training class that I attended with my colleagues at Sweet Briar College. Everyone seemed to be able to connect so easily with you as a person and your training style. I have been in management for 24 years and this was one of the best training classes I have ever experienced. The session was not only informative but also engaging and entertaining. It sparked our competitive spirit and broadened our perspective on the potential we can achieve by better understanding our people and each other as leaders.
I especially valued our one-on-one session, where you seemed to grasp my strengths and areas for growth. As I approach retirement, I’ve been feeling a bit guilty about leaving my team in a competitive environment with the challenges that lie ahead. However, I truly believe in the potential of these young leaders. With their leadership abilities and your continued training and guidance, I have no doubt they will thrive. They are fortunate to have someone of your caliber to guide them in their early development.

Testimonial From #001 GLAD, A CLOROX Company

Employee Craig Cooke, Production Manager, Amherst, VA

I first met Jen a couple years ago after she first moved to the region and stopped in at the chamber. We hit it off right away after realizing we both had lived in Western PA, not too far from each other. I was impressed with her enthusiasm and drive to succeed in her new ventures here in Western VA.

It was only a few months later that we realized she would be a perfect fit for the leadership “training” portion of our Smith Mountain Lake Regional Chamber of Commerce Leadership Academy. Our one-year-old program was growing from 14 to 20 participants in its second year, and we knew we needed to step up our game on the formal training portion of the program.

As we have since come to expect from her, Jen knocked it out of the park right away, quickly becoming the most valuable portion of our program. The way she engages with our participants and pulls out the best in each and every one of them continually amazes our board of directors.

Jen is a great communicator who always reaches out and asks how things are going, how can she make things better, and is always creative with her solutions. She is always flexible and never gets flustered, even when we inevitably throw her a curveball during one of our class days. She is always a joy to work with and her positivity is truly infectious.

If you’re looking to insert a breath of fresh air and a burst of new energy into any situation…give Jen Rowland a call.

Thanks

Andy Bruns

Executive Director Smith Mountain Lake
Regional Chamber of Commerce

As the leader of a 19-member sales and service group in the insurance industry, I have long wondered what stops people from reaching their potential. For decades I have used carrots and sticks and team building exercises in trying to drive higher performance, to little success. Jen Rowland has answers for my frustrations. She is skilled at gaining trust from people; getting them to open up in private and group sessions. She is non-threatening, yet challenging in getting past fears of rejection, failure, and success. If you want your group to be more open-minded, collaborate, positive and productive – hire Jen!

Chip Bennett

Multi Line General Agent, American National,
Charlestown, WV

Working with Jennifer Rowland has been a transformative experience for both my business and personal growth. I am a licensed psychologist and wanted to move away from the counseling business to the coaching world. From the moment we started our coaching sessions, I was immediately impressed with her ability to quickly understand my goals, challenges, and vision. She has a unique way of breaking problems down into actionable steps and provided me with the clarity I needed. I believe she has genuine commitment to helping others succeed and is not just looking for a quick way to make money like many other business coaches out there. I felt like she truly cared about me and my practice and God’s purpose for my life. She helped me to be better at marketing my services and empowered me to take bold steps forward. Her personalized attention, accountability, and support made a difference. If you’re looking for someone who not only helps you achieve your business goals but also encourages personal growth along the way, I would highly recommend Jen Rowland. I am so grateful for her guidance!

Dr. Leslie Chaundy

Psy.D, LCSW, NCSP,
ABSNP, Pennsylvania

Jen is a fantastic business coach, mentor, and resource who has made a significant impact on my professional and personal growth. Her Mastermind Meetings are incredibly valuable, providing a supportive and collaborative environment for entrepreneurs and business leaders to share insights and experiences, learn from one another, and develop new strategies for success. Through Jen’s guidance and expertise, I have gained invaluable insights and tools to help me overcome challenges, identify new opportunities, and achieve my goals. Her dedication, passion, and knowledge make her an outstanding leader in her field, and I feel incredibly fortunate to have her as a mentor and resource!

Alyssa Eads

Director of Marketing
Mariner’s Landing

 

 

Jen’s genuine and empathetic approach quickly garnered the respect of our team. Her workshops were effective and made quite the positive impact. I would highly recommend Jen’s services to empower and enlighten you and/or your teams!  She’s an asset to her trade and now, our community.

Lauren Bennett

VP, Engagement & Communications
Collaborative Health Partners
Forest, VA

 

 

I would highly recommend Rowland Leadership Training for your group! Jennifer Rowland is excellent at executing group interaction and has a thorough understanding of the DISC and how to inspire everyone to be their best selves!

Audrey MacDowall

Senior Director
Mary Kay
Forest, VA

 

Jen is great at putting these groups together. There’s a great mix of professions and personalities. It’s great to be able to explain a problem, a situation, or a goal in your career and get feedback from completely different perspectives than your own. In return, it feels good to be able to do the same and offer help or suggestions to the other members of the group from your own perspective.

James M. Little

VP | Commercial Relationship Manager
Roanoke & Hardy, VA American National

 

Jen Rowland is incredibly talented in helping people understand their strengths and the strengths of others in a way that is relatable, fun, and relevant. I have attended many workshops of DISC and other personality assessments, and none were presented as well as Jen did. I was immediately able to apply my newfound insights in my interactions with my family, team, and customers. If you have a chance to work with Jen, I strongly encourage you to do so as it will positively transform your perceptions of others!

Kathleen Welch

Realtor with Keller Williams
Greenville, SC

 

 

Jen was a humble and great spirited woman who gave all of us the information needed and questions answered, she knows her DISC materials well! And considering this is my first time ever doing DISC I learned it so well because of her!

Vanessa Perez

Mary Kay Consultant
Baltimore, MD

Jen’s instruction through the Smith Mountain Lake Regional Chamber of Commerce’s Leadership Academy is exactly what I needed to help me grow as an aspiring leader. Her training is relevant, practical, and relatable to working professionals at any point in their careers. She is also reflective in her craft, an active listener, and has a gift for helping people find their true potential. With her background in counseling, she has tremendous experience working with people of varying backgrounds and personality styles. I’m grateful for the opportunity to connect with Jen, especially on my own personal journey to become a dynamic leader.

Holley Scheffel

Business Programs Coordinator
Office of Economic Development 
Bedford County, VA

Trusted by Leading Brands and Local Businesses Alike

Collaborative Health Partners Delta Star American National Vinton Mary Kay Smith Mountain Lake Young Professionals Of Central Virgnia Miller School Human Kind Johnson Central Virginia Community College Community Access Network Glad Lynchburg Regional A3

Leadership Events, Workshops, and Speaking

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Rowland LTC offers workshops, leadership intensives, speaking engagements, and more to help businesses foster healthy leadership and culture. 

Ready to elevate your impact?

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